Speaker Profile

Rita Saad
Rita Saad
Director of Marketing & Public Relations
Le Gray Beirut

Rita Chbeir Saad is the Director of Marketing and Public Relations at Le Gray – Beirut, a Campbell Gray Hotel and member of The Leading Hotels of the World.

She has more than 22 years of experience in marketing communications and is absolutely passionate about what she does. The importance she gives to human relationships, diversity and luxury lifestyle made her shift her career towards the hospitality sector.

When she joined Le Gray – Beirut in 2009, her mission was to raise awareness on Campbell Gray Hotels in the region and promote the hotel locally and internationally. Her marketing strategy quickly positioned Le Gray as Campbell Gray Hotels’ flagship in the Middle East with many prestigious accolades in its record. Rita’s strategic PR collaborations mainly advocating for art and culture helped set the hotel apart and sustain its position as Lebanon’s only art hotel.

Her past experiences in journalism and in corporate communications, public relations and marketing leveraged her expertise in combining traditional and modern marketing techniques.

Rita’s competence in crisis management communication was key in 4 major events between October 2019 and August 2020 each representing a case study of its own.